Should your bank engage in real-time marketing?

With the explosion of Internet and social media as a medium for marketing, real-time marketing has ignited the interest of various businesses and financial institutions. Banks now cautiously seek to leverage on these popular channels of communication to better connect with, understand and tailor their products to existing and potential customers, especially in the area of CRM. 

Real-time marketing that is implemented across mobile platforms can also be used to respond to customers in a relevant and engaging manner, an experience that is much appreciated by customers and can help banks gain a competitive advantage over their rivals. 

However, real-time marketing can be expensive and time-consuming, as the technology and know-how related to this tool is only now experiencing a boom. Furthermore, customers may also be turned off by an onslaught of constant, personalised marketing aimed at them at any given time or opportunity. 

The Asian Banker is organising a teleconsultation session on the topic of "Should your bank engage in real-time marketing?" on August 02nd 2012.

Key topics of discussion include:

• Leveraging communication channels to connect with and understand customers.
• Creating real value with real-time marketing through personalised offers.
• Real-time marketing is expensive and time-consuming, should you engage?

The panel includes:

• Donald MacDonald, head of group customer analytics and decisioning at Singapore’s OCBC
• Vinodh Kishna. N, smarter commerce leader – ASEAN, IBM
• Arun Mambully, Director of Research & Editorial, The Asian Banker

Register Now!

This event is free to attend. To register for the session, please e-mail your particulars (name, designation, contact information) to Jerome Ong at jong@theasianbanker.com by Tuesday, 31 July 2012 at 5pm (Singapore time) at the latest. We will send you the dial-in instructions prior to the session.