Financial values have always been attached to brands, but difficulties in quantifying their real value have limited their impact on stock markets. The increasing gap between companies’ book values and their stock market valuations however, clearly indicate the increasing recognition of intangible assets by investors and demonstrating their economic impact. Today a number of approaches can help banks to assess the value of a brand in a reliable and authoritative way.

To capture this engaging debate, The Asian Banker presents a tele-consultation session on the topic of:  Valuation of global brands today and calculations on how banks are valued by investors

Key discussion points will be as follows:

• Financial value of brands
• Challenges in brand evaluation
• Brand valuation considerations
• One of the valuation methodologies
• Applications for brand valuation
  

Registration

This event is free to attend. To register for the session, please e-mail your particulars (name, designation, contact information) to Jerome Ong at +65 6236 6175 by Friday, 12th August 2011 at 5pm (Singapore time) at the latest. We will send you the dial-in instructions prior to the session.