Forthcoming Teleconsultation Sessions:
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Apply sentiment analysis successfully to manage marketing campaigns in real time
EVENT DETAILS
In this age of the Internet and social media, customers want to communicate directly and instantly with the financial institutions they are banking with, with feedback on a bank's activity occurring almost instantaneously. Banks face increasing pressure to analyse customer reactions in campaigns and product launches real time so that they can adjust their actions to market behaviour. Yet traditional method of analysing customer sentiment through surveys and focus groups are expensive and time-consuming. Date: November 23th 2011 For more information, Jerome Ong The Asian Banker is organising a teleconsultation session to address the challenges of successfully “Applying sentiment analysis to manage marketing campaigns in real time”. Leading industry experts will discuss the following key topics:
The session will be conducted by a panel of industry experts who will be sharing their insights on the leveraging of sentiment data obtained through the web and social media to manage marketing campaigns in real time. Ms Meta Brown a consultant who specialises in non-English sentiment analysis, is an expert in integration of sentiment analysis with predictive analysis and has a professional focus on pathways to positive return on sentiment analysis investment. Ms Manya Mayes, director of advanced analytics, Attensity is responsible for leading and driving the expansion of the organisation’s text analytics and social media analysis. We also have on board Mr Vince Leat, IBM’s banking framework leader based in Asia, to address pertinent questions and issues which will arise through the course of the teleconsultation. The session will be chaired by Mr Chris Kapfer, associate director and head of research at The Asian Banker. This strictly one hour teleconference session is a must for heads of analytics, decision management, business intelligence, retail banking, strategic planning, marketing and business development of financial institutions across the Asia Pacific region.
Registration This event is free to attend. To register for the session, please e-mail your particulars (name, designation and contact information) to Jerome Ong at jong@theasianbanker.com, or call him at +65 6236 6175 by Monday, November 21st 2011 at 5pm (Singapore time) at the latest. We will send you the dial-in instructions prior to the session. |